(This is a sponsored post from Lucky Brand and Style Coalition/Elle. Pictured: me holding my favorite, the ridiculously soft Sophia bootcut.)
I don’t know if I’ve mentioned this before, but: at one point in my life, I considered myself a denim expert. See, my first summer in New York I interned at a fashion magazine, Sportswear International, which at the time was primarily a trade magazine — and that summer they were producing the very first CD-ROM and Encyclopedia of Denim. Which meant that, as an intern, I got to learn a lot about denim. I learned about the history of it — it comes from Nimes, France (hence, “de Nimes”), and was used primarily as a sailcloth until cowboys started wearing it in the 1800s. I learned about the business side of it, and wrote profiles of all the big denim companies. I learned about the fashion side of it — which washes and cuts were popular, how it was different, and more. I even remember writing an article comparing denim advertisements in different countries. There’s a quote, “You should know something about everything, and everything about something,” and for a long time denim was my “everything.”
So I was super excited when, on July 10, Lucky Brand and ELLE hosted an Exclusive Denim Fitting Party at their NYC showroom.
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