“How a Little Lipstick Could Add Thousands To Your Paycheck” — that’s the title of a recent Fortune article reporting on a new study. Anyone else feeling a little stabby? We thought we’d take a closer look at the research and discuss it here. Some questions to consider at the outset: Do you agree that “good grooming” affects your salary and career success? Do you think there are other correlations at play (e.g., women who make more have more money to spend on grooming, or successful women are more organized to remember to schedule things like regular haircuts and drycleaning)?
So, the study: Last week, Fortune reported on some research about the effects of looking “put together” at work. Two sociologists found a new way of crunching data from a study that looked at how people’s ratings on attractiveness and grooming compared to their income levels. “Grooming” in this case meant how “put together” they looked, which included makeup for women. Their analysis revealed that for women, “grooming was actually more important than looks when it came to earnings.” Men’s grooming affected their salaries to a lesser extent, while men’s and women’s salaries got the same boost from being considered attractive. The sociologists found that “[A] well-groomed woman of average attractiveness makes about $6,000 more annually than an average-looking, averagely-groomed woman. She also makes about $4,000 more than her better-looking, but less put-together coworker.” Researchers saw this as a positive, concluding, “[t]he big takeaway here is that people can capture most of the attractiveness premium [through putting effort into their appearance]… It’s not just what you’re born with.”