Managing Your Personal Brand Online

manage personal brand - google resultsWhat will potential employers find when they Google your name — and what can you do if you don’t like what they’ll see? How can your own website help you manage your personal brand online? Reader T wonders…

I have a question about personal websites for lawyers and professional women.

Before law school, I had a reasonably lengthy career in an unrelated (and somewhat internet-based) industry. This means that when you Google me, you get a million hits unrelated to law, and can find lots of things I’ve written about pop culture, television, and movies. I’m not embarrassed by that work at all, but I know it can read as non-professional. So when I went to law school, I created a personal website that included both material from my previous career and information about my work as a law student. But now I’m graduating and going to clerk, and I’m worried about projecting professionalism.

Should I take down my personal website altogether? (Does a lawyer really need one?) Continue to include both my legal resume and my pre-legal work product? Scrub the non-legal stuff? Scrub the legal stuff and have it only relate to my previous work? Any advice is appreciated!

This is a really interesting question, and one that I see being more about controlling your past on the Internet and less about the propriety of personal websites (which we’ll get to in a second). Who among us, after all, hasn’t written pages upon pages upon pages of commentary on a show you really liked back when, say, you were a senior in high school and didn’t have anything else to focus on? Just me and VR.5? OK then. (Amazingly it all seems to be gone now, a mere 20 years later — I swear just 5 years ago there were still hits.) But my point is: stuff is out there. And it’s incredibly hard to take down — so hard that I generally don’t recommend trying unless you know the site owner(s) personally.

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Apps for Working Women: What Are Your Favorites?

apps-for-professional-womenLadies, what are your favorite apps for working women?  I rounded up some of my favorite Android apps  a few years ago, but now that I’ve switched over to iPhone (in December 2014), I’ve been collecting an ever growing list…

  • Pocket.  After our post on information overload, I did such a good job of getting my Pocket cleaned up, primarily thanks to dumping stuff that was “for later” in Evernote.  (At one point I went from something like 1250 articles to read later, down to 200 articles.) Then I got pregnant and had another baby, and it’s out of control again. The app has stopped counting, though, so I’m not sure how bad it is — I just opened the app on my phone and it said it was downloading a 158 new ones.  Sigh.  At least I’m never short on reading materials…
  • CalenMob.  I love my Google Calendars, and have several — a personal one, one to schedule Corporette stuff, one for my sons’ stuff, etc. — and it never seemed like iPhone’s native calendar did a good job of syncing them.  CalenMob bridges the gap for me. There is a free version and a “pro” version for $6.99 — I just bought the pro version.
  • Sheets. Excel seems to be my default program of choice these days, so I like being able to edit everything in Sheets.
  • If This Then That.  I’m still playing around with this one, but Lifehacker is perpetually in love with it.  What recipes are you guys using?
  • Key Ring.  Handy for when you have a bunch of store cards/loyalty cards and don’t want to carry them all with you, so you can scan the bar codes and so forth into the app.
  • Pinterest.  I love this for collecting visual ideas — decor things I want to try, outfits I like, etc.  You can follow us at http://pinterest.com/corporette.
  • Evernote.  I use this like Pinterest, but for articles.  I’m still figuring out how to make the most of it, to be honest, but it was a great way to unload my Pocket reading list when I first started.
  • Dropbox. As I mentioned at CorporetteMoms in our post on organizing family photos, I love Dropbox — we first started using it back when I was on Android and my husband was on iPhone (and I’m also just generally suspicious of Apple’s iCloud stuff), and the love continues.
  • Sleep Cycle.  I’m still searching for the best “hack your sleep” app; at the moment I like Sleep Cycle.
  • Seven.  This app is great if you want a really focused workout — it’s a seven minute HIIT workout, inspired by a NYT article.  Do multiple cycles to get the most effect, of course, but even one cycle can help.  I also just downloaded the app Seconds to try to find a way to put HIIT intervals on top of music (but haven’t had a chance to try it out yet).
  • DarkSky.  Wondering what the weather will be like in the next HOUR? Dark Sky is great for that — it was designed by two people who were driving cross country, and happened to get stuck inside the rest stop without umbrellas when one of those out-of-nowhere storms hit.  Would it last ten minutes or an hour?  They didn’t know, so they created an app for it.
  • Other basic must-haves: Seamless. Fresh Direct. Open Table. Shazam.  I don’t read a ton on Kindle (see my out-of-control Pocket list, ha) but I have that on there too.

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Faxes from Older Colleagues: Should You Reply by Email?

replying to faxes with emailDoes a faxed letter from a colleague require another fax in reply, or is it acceptable to respond with an email message? What if the differences in communication are due to an age difference between you?

Reader M wonders:

I’ve got a question about professional correspondence. I work in a boutique transactional law firm that rarely handles any matters in court, and if so, it is uncontested and just needs to proved up. I find that when older attorneys need to communicate with me on something, they tend to prepare actual letters and then send it via fax. Is it unprofessional for me to respond with an e-mail? Our office is mostly paperless and even the courts have gone to an e-filing system, so printing a hard copy of a letter just seems unnecessary. If I keep the language in my e-mail formal, is that enough?

Interesting question, M!  We’ve talked a lot about correspondence, including when to use last names, the best way to send thank you notes after interviews (and when to send follow-up emails), hyphenated names and email addresses, and conveying tone in emails. I’m really curious to hear what the readers say about this dilemma.  For my $.02:

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CRMs, Business Development Trackers, and Other Organizing Fun

How to Keep Track of Business Development Efforts | Corporette How can you track business development efforts, beyond traditional CRM (customer relationship management) software programs?  We’ve talked about how to build a book of business, but not how to organize those attempts.  Here’s reader EJ’s question:

I have accepted a new job that will involve less billable hours and more business development. I would like to keep track of new contacts made (even if it does not translate into business immediately) and business development generally (lunches attended/seminars/conferences) so that come my review, I can show my efforts and, hopefully, the tangible benefits. Can Corporette readers recommend any specific type of app/software to keep track of this kind of work and the results? Obviously, I will record all of my time in the usually way but I was hoping to use some sort of software/app to collect the data and the results. Any suggestions would be helpful.

Great question, and congrats to EJ on the new job!  I can suggest a few things here, but I’m curious to hear what readers say…

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Are Fitness Trackers and Smartwatches Office-Appropriate?

Are Fitness Trackers and Smart Watches Appropriate for the Office? | CorporetteAre Fitness Trackers and Smart Watches Appropriate for the Office? | CorporetteCan you wear Fitbits, Jawbone Up bands, and Nike Fuelbands to the office? Are there types of wearable tech that you shouldn’t wear to work? Reader C wonders:

I’ve been wondering lately about wearable gadgets and which ones are appropriate for the office, specifically in big law. I’ve recently fallen in love with my Nike Fuelband (in tangerine) for keeping track of my running or walking stats, but I don’t really wear it in the office for fear that it’s too sporty looking. Thoughts? Additionally my boyfriend (also a lawyer) has been considering the Samsung Smartwatch. Is there a category of wearable tech that is more work-appropriate?

Interesting question! I know many of the readers have talked about Fitbits, and we’ve mentioned some of the jewelry you can buy to “jazz up” your Fitbit. We’ve talked before about how watches are still a good thing to wear because they imply that you’re a responsible, time-sensitive person — I would even go so far as to say that a Fitbit is a good thing because it suggests you’re interested in health and, to a certain extent, data and analytics. (The WSJ even recently noted that CEOs were wearing them because it was part of their competitive nature.) So here’s my $.02:

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Hypenated Names and Email Addresses

Hyphenated Names and Email Addresses | CorporetteWhat IS the convention on hyphenated names and email addresses? Does it matter if you have a long, unwieldy email address? We’ve talked about how to choose a last name (as well as name change after divorce), but never about email addresses and names, and Reader E wonders…

I was wondering if you have any advice on professional email addresses for people with hyphenated last names.

My law firm used to have a convention of using three initials (first, middle, last) for everyone’s email addresses. Last week, the firm announced a new email convention of first initial, full last name. We can have more than one active email address.

The three initials created a problem for me because I never use my middle name, and everyone assumed my email address was first initial, first last initial, second last initial. Now, if I follow the new convention, my email address will be a messy 13 letters long, and there’s the additional question of whether to use a hyphen. I assume a hyphen would look even worse because there will not be any separation between my first initial and first last name.

I want to ask IT for a completely new email address. Is there a convention for people with hyphenated last names? Any tips?

I’m curious to hear from the readers here — what have you and your friends done? (Pictured: iprostocks/Shutterstock.)  I do have a few thoughts… for the purposes of discussion, let’s say her name is Jane (Marie) Smith-Doe: [Read more…]