company websites

Today’s reader mail asks an excellent question: what to wear for a corporate photograph?

I am a mid-level commercial litigator with a small firm in Chicago. In a couple of weeks, a photographer is coming to the office to update everyone’s website pic. I was wondering if you could provide advice on what the best look is for such a picture, obviously a suit, but is a shell better than button down, etc. Also, any tips on the best way to wear hair and the appropriate jewelry.

This is such an interesting question, particularly because, in many offices, you don’t get a chance to take these photographs that often — so one photograph could be your “face” in the office phone book and on the web for the indefinite future. For our $.02: You want to look neat and professional, but also attractive in a non-sexual way. We would also aim to look “friendly” and “trustworthy.” (Our theory here is that your pedigree will likely be listed alongside the picture — your schools, your honors — but your personality will, most likely, be absent. A future client, a recruiter, or a partner from another office will see that you’re smart and accomplished; but the photo also has to convey likeability.) (Also, it doesn’t hurt to keep in mind that future dates and ex-boyfriends can all find this picture if they Google you.)
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