It’s easy to find a cheap pair of pantyhose on the fly, for those situations where it’s an hour before the big meeting and you realize you’ve got a run.  But quality hosiery usually requires a trip to a department store, which just may not be in the cards when you’re slammed with work — part of the reason I started this blog was because I was always working when stores were open!  Hoseanna, a new site, is launching today, and it aims to help working women everywhere get the pantyhose, nylons, and tights you need, on your schedule.  Because you can make a one-time purchase or sign up for a subscription (every month, every two months or every three months), you can even put pantyhose on “autopilot” — it’ll show up when you need it, and you can cross it off your already massive to-do list.  Their curated collection includes some brands that are new to me, including b.ella, Foot Traffic, Pretty Polly, and Boottights, as well as brands that everyone would be familiar with, such as Hue, DKNY, and Silk Reflections.  Also, note that the first 250 women to register on the site will receive 25% off all purchases throughout the year + 1 month free shipping. And, through a fun giveaway going on now, 4 people can win a full year-long subscription to Hoseanna and a style makeover (details below!)

I recently had the pleasure of meeting Hoseanna’s founders, Tracey and Katrina.  I loved both women (they’ve been friends for years and have walked in our shoes, ladies — both of them had successful corporate careers before they went into business together!) but I also loved the idea behind the site:  that while yes, sometimes women like to browse, a lot of times you just want CONVENIENCE when you’re shopping.  Especially for busy, working women, you don’t want to have to spend your one free hour of the week to run to the department store to pick up a few new pair of hose. [Read more...]