how to network

Midori Sour, originally uploaded to Flickr by Nicole Lee.Reader R has a question that goes pretty well with our discussion of networking with older men — how to network with older women. Here’s the question:

I’m a 24 year old summer clerk with a public defender’s office. I got the gig by networking through my friends; specifically, by getting to know their mothers and fathers who work in the legal field. Now, however, I’ve gotten to become friends with my friends’ parents and their colleagues, who are in their 40′s and 50′s. Do you have tips on navigating the waters of friendship with women who are quite literally old enough to be my mother? I’m frequently invited to lunches and happy hours with them and I always accept the offers and enjoy my time, but I’m curious as to what tone I should be striking. They always address me and treat me as a colleague, and I’m frequently told I act like I’m 30 (in a good way), but I want to keep fostering these friendships in an appropriate way.

It sounds to me like you’re doing a great job and don’t really need any advice! For my $.02, here are some thoughts:

  • It’s probably a good idea to be clear with yourself about what your goal is — it’s to learn from these women, not to enjoy the mozzarella sticks at the bar. Your goal is to get on their radar as someone who they would recommend for a new hire, and possibly even consider you as a mentee.
  • To that end: during this summer, try to listen more than you speak. The concerns these women face now will probably be struggles you’ll face in your own career at some point. Listen to the advice, and ask questions where you can.
  • It’s fine to talk about yourself if you’re asked, but within limits. Don’t overstep by talking too much about yourself — not everyone at the gathering will be thrilled to hear the latest drama that occurred between your boyfriend, roommate, or mother, or your 5-minute take on the new restaurant or movie.
  • Watch your table manners when you’re out, and don’t drink to excess.  (And this is a minor note, primarily because I couldn’t think of anything else to use to illustrate the post, but it probably isn’t the best idea to order “young” drinks like Midori Sours if you’re out with older friends — if you can order what they’re having.  Pictured: Midori Sour, originally uploaded to Flickr by Nicole Lee.)
  • Start building your contact files. This sounds a little creepy, but stick with me because I got this tip from some movie (which escapes me now), but if it’s from a movie it must be the proper way of business, right? In any event, what I’ve done — primarily with older people — was to keep written notes on our conversations. If they told me how they had gotten to where they were (a fairly typical question I’ve asked), I would briefly note the progression so I didn’t have to ask again the next time I met with him or her. It might look like this in my notes, which I would usually keep with their contact information:

from SmallTown, OH –> [Ivy League schools]–> worked as a ____ at [large nonprofit]–> [firm] –> inhouse for [large nonprofit]–> inhouse for [giant company]–> current position at [small nonprofit]

I’d also keep track of their partner’s name, as well as any children that they mentioned and a few facts about them (“just bought house upstate; recently into spelunking”).

  • When you leave the internship, try to stay on their radar. With the example contact above, if I saw an interesting article that I didn’t think she’d have come across on spelunking, or something on one of the entities she had worked for, I would send it her way. Aim for one or two lunches or breakfasts a year to stay on their radar, as well — review your notes on them, see if there’s anything you want to ask them about that will further benefit your career (“So when you went from [firm] to [large nonprofit], how did that happen exactly? Who did you use for your references? Was it awkward to leave [firm]?”) as well as remembering the course of conversation (“so are you and X still spelunking upstate?”). Maybe I’m alone in that I have to keep track of things like this, but for friends you don’t see often it helps to have notes. Like I said, when I was younger this was primarily with older people who I only saw once or twice a year in a mentee capacity — now I keep notes on friends I haven’t seen in a long time, keeping track of what their partner’s name is; if they’re married, what date they were married; what their kid’s name is; when the kid was born, etc. (All of this was made easier by my Palm Pilot — I’m just recently upgrading to an Android phone, which is requiring some new contacts systems, but I’m sure I’ll get it sorted eventually.)

And I should probably note — to me this is just what a healthy networking relationship looks like (as opposed to one where you’re worried there’s some sex-related ulterior motive); there’s nothing specific here for older women.

Readers, what’s your advice for networking?  Would you give Reader R any additional advice, or different advice?

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Today, reader A requests some advice on how to network…

I would really really appreciate if you guys did a post about how younger people can network and meet more experienced people in their field without stepping on any toes! I’m a intern at an NGO in DC and they have been great about bringing me to meetings, having me attend Congressional hearings, giving me things to do that are important and really useful experiences. Because of all of their help I am meeting a lot of people in my field, in fact the top people in their own fields. I really want to be able to network this summer while I’m here, not in the ‘give me a job’ networking, but rather picking their brains about where the best graduate programs are (I’m still undergrad) and how to go about getting into the field. If they offer a job so be it, but I don’t feel I have earned any handouts. My problem is, I don’t want to annoy or bother these people. I don’t want to give the impression that I want them to tell me all their hard-earned knowledge so I can breeze by. How would you want to be approached by a younger female intern who just wants to know anything you tell her? More importantly what would really peeve you? Any advice would be great!

Fabulous question, and reader A is a smart cookie for thinking about networking  now, while she’s clearly getting some fantastic opportunities (and doesn’t need anything from the networking other than advice, which everyone is happy to give). One of the things I always think about with regard to networking is Bob Woodward and Deep Throat. If you’re not familiar with the story,two Washington Post reporters had a source who they used to break the Nixon/Watergate scandal. The source — who they called “Deep Throat” — was anonymous and unknown for years and years.  In fact, people wondered if he existed at all, if he was a composite of multiple sources, etc, etc.  In 2005, Bob Woodward revealed who Deep Throat was — an FBI man named Mark Felt.  (Pictured above: A G-Man’s Life: The FBI, Being Deep Throat, and the Struggle for Honor in Washington, available at Amazon.) I was interested in the story (and the reveal) for a number of reasons, but personally one of the things I found most striking about Bob Woodward’s “reveal” in the Washington Post was his description of how he met Felt, just as he was finishing up his post-college tour in the Navy, and turned Felt into a member of his network.  It’s a must-read, but some choice quotes for you…

This was a time in my life of considerable anxiety, even consternation, about my future. . . . During that year in Washington, I expended a great deal of energy trying to find things or people who were interesting. . . . When I mentioned the graduate work to Felt, he perked up immediately . . . . So we had two connections — graduate work at GW and work with elected representatives from our home states.

Felt and I were like two passengers sitting next to each other on a long airline flight with nowhere to go and nothing really to do but resign ourselves to the dead time. He showed no interest in striking up a long conversation, but I was intent on it. . . . As I think back on this accidental but crucial encounter — one of the most important in my life — I see that my patter probably verged on the adolescent. Since he wasn’t saying much about himself, I turned it into a career-counseling session.

All of this is a fairly long-winded way of saying: a) networking is done by everyone — especially, perhaps, the people who become the greats, b) networking is always awkward and takes some work, and c) men struggle with this too — this is not something unique to women.  That said, here are a few “How to Network” observations I’ve made over my years trying to network:
- A connection helps you get on a VIP’s calendar. Woodward talks about his two connections — an alumni one and a shared experience — but it can be a person, an entity (a former employer), a place (he’s your next door neighbor), anything.  A friend in common counts buckets towards getting on someone’s calendar, even if you barely know the shared connection. One of the things I’ve always done is, upon having lunch or breakfast with someone Important For Networking, I’ve asked who else I should talk to — and when they rattle of their list of 4 or 5 of their closest friends, I ask, “If I contact them, may I tell them you suggested I speak with them?” and the answer is almost always yes. (In the age of Linked In and Facebook, I would still recommend asking your friends directly before trying to jump over them to connect with someone.) I’ve also found that it’s better to ask for a meeting over “breakfast or lunch” because frequently, for busy people, breakfast is the only time that isn’t 100% scheduled. Breakfast is great for other reasons, too — it shows you’re a go-getter (early bird gets the worm!), it allows you to choose some non-posh place for lunch (I’m not just trying to get a free lunch out of this!), and it allows you to graciously  offer to take the check.  Most VIPs will not let an intern pay for them, but I’ve always felt it important to offer (and to be sincere about the offer).

- If it’s someone really important — say, the CEO of the company where you’re interning, or a senator — try to make it worth their time by setting up a group lunch. If it’s an alumni connection, bring a few other alumni to lunch with you. Note to the competitive overachievers among us: if you go this route, make sure that a) you’re the only one the VIP ever deals with directly, and b) perhaps even go so far as to make sure that you’re the most impressive person / most inquisitive person / best prepared person at lunch.  (If you feel awkward asking an older man out to breakfast or lunch and worry about sexual overtones, bring along a male colleague or two.)

- When you get the time with them: Ask them about themselves! Everyone loves to talk about themselves. A little prep work helps in knowing what questions to ask, but in general let them tell their war stories and tout their achievements.  When they get into decisions they made — where they went for grad school, or which job they took when they graduated — ask them follow-up questions that are useful to you, such as where they would go if they were choosing now, or how that job led to other opportunities. The conversation should probably be 90% about them, and 10% direct questions about you. Note that this is not an exercise in placating someone else’s narcissism, but about truly learning one person’s path to success. Your path will be different — everyone’s is — but it’s helpful to see the steps that someone else took and the choices they made.  If you can in the conversation, fit in an accomplishment or two of your own, but these should be brief quips, not minutes-long stories.

- After the meeting, write down everything they said. I save them as notes on my Palm Pilot’s calendar (yes, I know, I am ancient) or contact card for that person, but you should do whatever works for you. I tend to memorialize the following kinds of information:
- their path to success (even if it’s just a diagram showing [undergrad college] –> [grad school because X] –> [first job because Y] (and so on)
- personal things they told you — if they told a long story about their son’s acceptance to college, you don’t want to look blankfaced at the next meeting when they mention a son. (In fact, it’s better to follow up and ask how he’s doing when you next see them.)
- topics and things that person is interested in.

- Send a thank you note — and be specific about a story you were fascinated by, or advice you particularly appreciate.  If you can, reinforce one or two choice things about yourself — I always imagine that the VIP is terribly busy and can barely remember what they HAD for lunch, let alone who they met, so I would say things like “As I apply to grad school in ___ in the fall, I’ll be thinking of your advice,” or if there was some non-smarmy opportunity to do it, I’d reference my own accomplishments.  (Finding a non-smarmy way is the key, though.)

Getting the first meeting is the easy part of networking, though – it’s the second meeting (and the third, and… ) that is where the real art comes.  My technique has always been to send newspaper articles on a shared topic of interest.  It’s best if it’s’ something off the beaten path that the VIP probably would not have seen — you’re really providing them a service then, as well as showing that you’re engaged on this topic deeply.  Don’t worry if they don’t write back.  Maintain the relationship in this casual “Saw this and thought of you” manner until you are in need of different advice — next step advice — and then try to get on their calendar again for lunch.

Some final advice: networking is about making friends.  Friends help friends.  Genuinely be interested in their story, and in remembering their personal issues.

Anyway, that’s my $.02 on networking — readers, share your own networking thoughts and advice!

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