Tool of the Trade: Shop It To Me

We remember a long, long time ago, when we used to love shopping sale racks. Buying stuff at full price was no challenge, we thought — it was only worthy of purchase if it was at least 66% off. We got some great deals — a pair of Banana Republic pants for $6.99, the perfect black silk blazer for $20, matching pieces of an Ann Taylor evening gown (ball gown and bustier) for $9.99 each. Ah, glory days.

Somewhere along the road, however, we got just a bit too busy to regularly shop the sales, as did many of our friends. And we would sit around and say, man, wouldn’t it be great if we had a personal shopper who could tell us when clothes we liked, in our sizes, went on sale?

Amazingly enough, there is such a service, and it’s free: Shop It To Me. This free online service will e-mail you as frequently as you want (daily, weekly, or a few times a week). You can set your preferences and select brands, sizes, even percentage off.

Personally, we have our e-mails come daily and have our sale markdown set at 60%. At that percentage, the e-mails are usually pretty short, but sometimes they go for pages. It’s like a daily head’s up if there’s a whole new stash of deeply discounted clothes somewhere.


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