5 Low-Buy Creators to Follow Right Now
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Are you trying to buy less lately? Have you been reducing your shopping temporarily, or even committing to something stricter, like a no-buy month? Today we're rounding up five low-buy creators to follow — people who provide tips and inspiration for becoming more mindful about your spending. With the tariff uncertainty chaos, inflation, tough job market, and high interest rates, it's the perfect time to get a handle on your spending habits if that's your goal.
Plus, No-Buy July is almost here!
Readers, are you trying to shop less recently? Have you ever done a no-buy challenge?
{related: fashion math: how to know if that pair of shoes is really worth it}
5 Low-Buy creators to Follow
Christina Mychas / Minimalist-ish
Christina Mychas is on YouTube (some videos are members-only), Instagram, and TikTok; her website is Minimalist-Ish. She also has a newsletter and downloadable tools, including The Minimalist-ish Journal: Buy Less, Live Better and Find Joy in What You Already Have (Amazon/Bookshop).
An author, wardrobe stylist and pharmacist (!), Mychas writes in her bio that she was once a “compulsive shopaholic” with more than $100,000 of student loans. Today she shares her Minimalist-ish strategy with followers, with her videos offering tips on tackling overspending, simplifying your life, decluttering, and more, plus a look at her own shopping habits and purchases.
{related: how to live a low-waste lifestyle}
Cara Nicole / The Financial Freedom Girl
Cara Nicole, the Financial Freedom Girl, is on YouTube, Instagram, and TikTok; she also has a newsletter and budget / spending tracker. (I just ordered it to try!) Her videos focus on money, media, and intentional living, and on her YouTube channel, she explains her goal: “to share accessible financial education while promoting minimalism, sustainability, and financial health.”
Cara Nicole's most popular videos are about the negative impact of things like consumerism, stan culture, social media, and online gambling, plus the financial risks of FOMO culture, tempting discounts, payday loans, TikTok Shop, timeshares, and more. She also makes “financial audit” videos about the lifestyles of fictional characters, including SATC's Carrie Bradshaw and Emily from “Emily in Paris.”
{related: 4 eco-friendly, zero-waste cleaning products}
Nicholas Garofola
Nicholas Garofola is on YouTube and Instagram (though there's not a lot of content on the latter atm). He's a filmmaker (you can tell by his videos!) who shares on his YouTube channel that he's committed to minimalism and “essential living,” and spreads the word online in hopes of helping people live a simpler life.
On YouTube, Garofola's videos are divided into four categories: finance, minimalism, decluttering, and tech & gear. The topics include living frugally, budgeting, saving, packing, decluttering your life, digital minimalism, and more.
{related: 12 easy ways to stop shopping}
Paige Pritchard / Overcoming Overspending
Paige Pritchard of Overcoming Overspending is on Instagram, Facebook, YouTube, and TikTok. She hosts The Money Love Podcast and offers a membership / coaching group, and her book comes out in 2026.
Pritchard aims to provide a “fun and exciting” way to build wealth and curb your spending habits. On her website, she shares some details about her past: spending recklessly, owing $40,000 in student loans, not making enough money to move out of her parents' house, and eventually making a concrete plan to improve her financial life.
Her videos give advice on spending less, including sharing examples of her personal experiences and strategies; one example is “questions that I always ask myself before I make a purchase.”
More Resources
Here are a few more bloggers/creators (and deinfluencers) who focus on a low-buy / low-waste lifestyle, sustainability, and resisting materialism/consumerism.
- Aja Barber
- Sustainably Shelbi
- Gittemary Johansen
- Leena Norms
- Kimberly Clark
- The Non-Consumer Advocate
I also recommend the eye-opening (though not shocking) Netflix documentary “Buy Now! The Shopping Conspiracy” (note: it includes annoying fake-AI segments that are skippable). You may also want to visit the subreddits r/buyitforlife, r/nobuy, r/frugal, r/minimalism, r/simpleliving, and r/goodvalue.
Readers, do tell: Do you follow any no-buy, low-buy, or zero-waste bloggers or creators, or deinfluencers? Who are your favorites? Have you been trying to buy less lately (or for quite a while), and why or why not?
Featured image via Stencil; other images via creators' social media
Don’t we already know that we shouldn’t buy timeshares or take out payday loans?
Sounds like that particular creator isn’t for you, then!
I’m checking some of these out. Buying less is a great, simple way to help the environment, and so I’m always excited to try new motivation.
In addition to these, Hannah Louise Poston did a no-buy year many years ago, and her channel has a lot of good content about that.
Another plug for Leena Norms, she doesn’t do sponsored content and her work is financed through viewers (the “gumption club”). She doesn’t only talk about not buying things though, lots about generally being a good planet friendly human including transit and plant foods.
I’d love to toss another name out there– Alyssa Beltempo, a “slow fashion” influencer I’ve been following for a few years now, who’s really inspired me to curb my spending in favor of more creative outfit planning and secondhand shopping. Her Youtube channel specifically is great, as are her live events! https://msbeltempo.com/
Are there any creators who focus on enjoying life and creating a feeling of abundance while being frugal? I am so turned off by all the moralizing and the focus on self-discipline. I am currently cutting my budget to focus on an ambitious financial goal. I have a good income and no debt and have made good life choices and I really don’t need the moralistic flogging. I want content that shows how to have a better life with fewer expenses, like how to prep lunches that are tastier than buying a $17 salad and how to cook dinners that are better than restaurant food and how to get more for less on utilities and cell phone bills and where and when to go on a fun but economical vacation. I’ve figured out a lot of it myself, like prepaid cell phones and a digital TV antenna and an espresso maker for at-home lattes, but as a “maximizer” these are the kind of tips I’m looking for.
When you find out, please share! One of my frugal friends recommended the blog Budget Bytes.
I started buying the tea blends that I like directly from the manufacturer, and once I realized how an iced tea at a restaurant was flavored with syrup, I started buying the syrup directly from the manufacturer.
This is not an immediate solution, but I have found it easier to socialize with people who are also frugal. They are often eager to share tips, as some of them are local to your area. For example, I am a huge fan of a local arts and crafts thrift store and tell other people about it. It’s a great way to test out an arts/crafts hobby for less money with less waste (Creative Remainders in Pasadena, CA for those nearby). It’s easier to participate in a frugal activity with people who have those leanings compared to people who want to socialize in $$$ ways every time.
Since you are not frugal out of necessity, maybe you can focus on buying quality ingredients for an elevated culinary experience at home? I bought pomegranate basalmic vinegar from an upscale farmer’s market (Larchmont), for example, and have really enjoyed it. It may help for you to connect with people in the Financial Independence, Retire Early (FIRE) crowd, because they are uncommon. Many people who are frugal do so out of necessity, and many high earners are also big spenders. Being a rarity has both upsides (high net worth) and downsides (hard to find other people who are similar). Best of luck, and congratulations on the self-discipline!
FIRE sounds like the exact opposite of what OP is looking for!
I was honestly hoping that it was Overcoming Underspending, but when I looked up Paige Pritchard it looked like it was Overcoming Overspending.
I like the email newsletters from this website: https://bemorewithless.com/
I like to watch Kate Kaden on Youtube. She provides tips on saving and living a frugal life, but she also talks about being grateful and some psychology of frugal living.
This is great. I don’t do no-buy “challenges” I just really try hard not to buy stuff!! Hard when you’re ADHD and have no idea what you DO have because it is so disorganized. A thing that has helped is getting even a bit more organized but like going through my toiletries and cosmetics and grouping them into little cans or even ziplock bags – I have to see things; out of sight is out of mind! So I have my toiletries in a see-through hanging organizer so it helps me see how many deodorants I have or gosh I have a lot of face masks, let’s use one. I haven’t bought a deodorant or a face mask in a long time.
Thank you for the reminder. It really helps during no/low-buys to be clear on exactly what you have to plan accordingly, as well as to cultivate gratitude.