Congratulations to the Warby Parker/OPEN Forum Giveaway Winner!
A few weeks ago I told you about the great new video series at American Express's OPEN Forum, “Inside Successful Small Businesses” — I chose a few of my favorites from the series, and then we took a closer look at the lesson the founders of online eyeglass shop Warby Parker learned, to never underestimate the cost of goods. We also announced a giveaway for Twitter/Facebook users — people who shared the title of their favorite video (with the hashtag #sharingadvice) were entered to win a free gift card good for one pair of eyeglasses at Warby Parker. I'm happy to say that Random.org has chosen the winner (#4) — congratulations @AVoluckas! Thank you to everyone who entered!
Just to round it out, here is the full list of videos (the ones I've already told you about is at the end). They really are short and well done, so if you have a few minutes free on your lunch hour take a look…
- Be Ingrained In Your Community – Renee Rowe, Owner, The Wine Cellars (pictured above)
- Employee Fairness Breeds Employee Loyalty – Hector Ruiz, owner, Ruiz Protective Service
- Using Relationship Marketing – Isa Hewitt, business owner
- On the Front Lines of Customer Service – Carliz Sotel Teague, CEO/Founder, Beauty & Hair: wigs.com
- Your Employees Shape Your Business – Eddie Kreinik, CEO, Magic Ink Interactive
- Let Your Vendors Be a Part of Your Success – Andy Fathollahi, Founder and CEO, Incipio Technologies Inc.
- Inventory: The Silent Killer – Jared Zabaldo, President, Business Operations, USAMM
- Sweat the Details – Leo Kremer, owner, Dos Toros Taqueria
- Always Be Open to New Ideas – Benjamin Grossman, restaurateur, B+C Restaurant Group
- When to Fire Your Customers – Avi Wazana, CEO, MSE
- Customer Service: The Best Form of Marketing – Dave Gilboa, Founder, Warby Parker
- Pound the Pavement – Eddie Kreinik, CEO, Magic Ink Interactive
- Empower Your Employees – Angela Jia Kim, the founder of Savor Spa
- Lead from the Middle – Robert Schwartz, president, Eneslow Foot Comfort Center
- Invest in Your Business to Grow Your Business – Avi Wazana, CEO, MSE
- Never Underestimate the Cost Of Goods – Dave Gilboa, Founder, Warby Parker
- If Your Business Plan Isn't Working, Change It – Angela Jia Kim, the founder of Savor Spa
- Find the Right Size – Robert Schwartz, president, Eneslow Foot Comfort Center
- You Can't Always Do It All – Jessica Banks, co-founder of RocksPaperRobot
- Expand At Your Own Pace – Leo Kremer, owner, Dos Toros Taqueria
