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(This is a sponsored post from Lucky Brand and Style Coalition/Elle. Pictured: me holding my favorite, the ridiculously soft Sophia bootcut.)
I don't know if I've mentioned this before, but: at one point in my life, I considered myself a denim expert. See, my first summer in New York I interned at a fashion magazine, Sportswear International, which at the time was primarily a trade magazine — and that summer they were producing the very first CD-ROM and Encyclopedia of Denim. Which meant that, as an intern, I got to learn a lot about denim. I learned about the history of it — it comes from Nimes, France (hence, “de Nimes”), and was used primarily as a sailcloth until cowboys started wearing it in the 1800s. I learned about the business side of it, and wrote profiles of all the big denim companies. I learned about the fashion side of it — which washes and cuts were popular, how it was different, and more. I even remember writing an article comparing denim advertisements in different countries. There's a quote, “You should know something about everything, and everything about something,” and for a long time denim was my “everything.”
So I was super excited when, on July 10, Lucky Brand and ELLE hosted an Exclusive Denim Fitting Party at their NYC showroom.
Denim, drinks, and a chance to hang out with some of my fellow bloggers? Awesome. (And snacks? Sign me up.) Lucky Brand thinks of itself as a “denim democracy,” offering a fit for every body type — and after seeing numerous women try on different fits, I have to agree. The Lucky Brand Design team was on hand, including Nico Peyrache, to talk with us about denim, help us choose the best fit, fabric, and more.
Given my history, I of course asked what the latest trends were — Nico and other team members agreed that the newest thing in denim is making the fabric super, super comfortable. And that's definitely true for the Lucky Brand jeans that I tried on, the Sophia boot cut — ridiculously comfortable. I have yoga pants that feel harsher against my skin than these things. We had been asked to wear our favorite jeans to the event to use as an inspiration, and there was no contest — my jeans were much rougher than the Sophia ones. (Pictured below: me trying on my Sophia pair, and Kristin from Fashion Style Beauty trying hers on.)
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A bunch of the other bloggers tried on the Sienna cigarette jeans. I'm not normally a fan of the looser, rolled-up look in jeans, but this pair looked adorable on girl after girl. (Below: Dina from Eye4Style, and Wendy from Nitrolicious, both modeling the same pair.)
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Readers, what is the most important element to you when you look for jeans? (Comfort? Style? Stretch?) How many different pairs do you own?
kerrycontrary
FIT! I own probably 5 pairs of jeans, but just always wear my designer brands (Paige and Citizens for Humanity) because they hold up for a long time and just look so much better.
BrieCS
Comfort, a little stretch, long-life, and style – in that order. I probably own about 6-8 pairs of jeans, but my favorites are the Levi 518s (no longer available, to my knowledge) and Levi Demi-Curve Bootcut. They’re well-made, comfortable, and look great. The Demi-curve is awesome because it comes up in the back a little, so no weird peekaboo happens.
I love Lucky Brand, but they’re pricey for me. I also would like to say – they might fit most women, but they still don’t have sizes over 16. I can fit into their pants, but not having plus size does leave out a large population.
korakel
I have several Levi bootcut jeans, mostly in a very dark washing. I’m not sure about the Levi curve-jeans, somehow none of them fit right (too wide in the waist, too tight in the legs; to tight in the waist,flabby iround the bum, etc). I’m still looking for a straight/bootcut pair with a little stretch. I heard ‘Angel’ jeans are supposed to be good, no idea if they are available in the US.
BrieCS
Angel jeans you can normally find at stores like Marshalls, Kohls, and TJ Maxx, from my experience.
If you can find an actual Levi store or outlet, they’ll measure you for the curve jeans. I never thought I’d be a demi curve, but between that category and the styles they fitted me in, I found a perfect fit.
Cat
I probably have 12 pairs. 5-6 of these are the designer jeans I wore in college, which is now sadly 2 sizes ago. I should probably get rid of all but one pair since if (when) I shed the interim 15 pounds, they’ll be (are) out of style already.
4-5 get routine wear: dark wash bootcut from Seven (my “jeans day at work” pair), two straight fit from Jcrew (one for flats, one for heels), one skinny pair from the Gap (actually the “always straight” fit), and one actual skinny pair from the Gap (for boots). I’ve stopped spending on designer jeans because I’ve found the lower priced options to look just as cute.
RRugosa
Ralph Lauren and Not Your Daughter’s Jeans.
Parker - Boardroom Belles
One or two good pair of sknnies (The Express Stella Jegging is my favorite this fall but in the past I also loved the $ 35.90 Zara skinny) and a dark wash flare leg jeans (these are the best:
http://www.zara.com/webapp/wcs/stores/servlet/product/us/en/zara-us-W2012/271018/826010/BELL-BOTTOM%20JEANS%20WITH%20DIAMANTE) is all I really need in jeans. Zara makes surprisingly flattering and long jeans. In the winter, I sometimes get out an old, torn up, really loose pair of boyfriend jeans to bum around in the neighborhood and run errands in, but only when it gets really cold.
eek
Probably style. I have 3 pairs of jeans I rotate through. Acne trouser jeans, William Rast Sophie jeans, and a pr of BR jeans that I wear with flats. The denim on the WR jeans hasn’t held up as well as other brands despite washing inside out and line drying, but they are my favorite.
Research, Not Law
Fit and fabric quality. My small waist and big thighs/butt don’t fit into most jeans, including the designer I’ve tried. I usually only have two pair at a time, one nice pair for work and one older pair for home.
Emme
Fit is definitely the most important thing, and comfort goes along with that. If I don’t feel good in the jeans, then I won’t wear them and they’ll end up piled in the closet or sent off to the consignment store. My favorite jeans for fall/winter are Cheap Monday and Gap skinnies (to wear with my boots), and spring jeans are usually Citizen, Gap or AG straight legs. Where I live, it’s too humid to wear jeans in the summer. I’ve tried Lucky before, but the fit hasn’t worked out. I’ll try on the Sophia the next time I’m a Lucky store, though, cause I’m intrigued by the supersoft comment.
Elle
Funny, having “soft” jeans has no special appeal to me. Fit, meaning a higher rise and non-baggy thighs, is most important to me. That’s hard to find – if the rise is higher, they tend to be baggy all over, and I really don’t like that. Levi’s 512s have worked for me, and some NYDJ.
Anita
As a tall, thin girl, Lucky Brand are my go-to jeans. I probably have 10 pairs of them in skinny, straight and boot cuts. I always get Sweet n’ Low or Lola styles.
I do have a pair of the Gap 1969 trouser jeans and a piar of Gap raspberry colored boyfriend jeans. I love the trouser jeans for casual Friday.
For me, inseam and how they fit my hips is the key. I am a size 6 in Lucky Brand and a size 4 in Gap. I also have a barefoot inseam of 36″. I need a 37 or 38 if They are not skinny and I want to wear heels.
Thank you, Lucky Brand for making awesome jeans!
In House Europe
Oh man…I have an entire shelf in my closet with just jeans. Only 3 of which I wear regularly. The others are too big, too small, or too long. But I keep them anyway. *sigh*
NQ
I’m surprised at how much like Stephenie Meyer you look